top of page

RBC CANADA - Airpods Pro Campaign

RBC'S AirPods Pro Social + OOH campaign is one of this fall’s greatest opportunities to promote the great advantages and key benefits at RBC. The design for RBC Airpod's campaign is an dervied from the clean RBC Brand approach and utlizing contemporary design layouts. Wit the use stylized photography, type treatments and a branded palette give us the approach needed to explore the key points throughout the campaign. We can show the AirPods Pro in situation with a lifestyle image or simply as product imagery – and all paired with copy that strikes the right balance between Vantage brand-building and a conversion-focused approach.

Agecy: Grip

Client: Meld Media
Producer: Michael Dobell
Creative Director:  Mike Spicer
Design: Mike Spicer



Senior Manager: Valerie Sorrenti

Marketing Manager: ​Daniyella Sri

Project Manager: Sabrina Campolucci

Art Director/Lead Design: Mike Spicer

bottom of page