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RAV 4 OWNERS MANUAL - TOYOTA

The approach behind the Toyota spot, was to design and animate an owners manual for the Rav4 using airline safety cards and cheesy 1980’s workout videos as reference. Simple character animations were combined with 3D environments made up of colourful vector shapes and 3D objects. Rather than painstakingly building a model Rav4 in CG, we opted to use 3D camera projection to apply the vehicle's texture to a proxy model. Composite all that goodness into a 3D book and add an energetic 1980’s-esque music track, and you’ve got one cool manual.

Client: Venture Communications

Creative Directors: Mike Spicer, Dave Desjardins
Design: Mike Spicer
3D: Dave Desjardins
Projection mapping: Dave Desjardins
Character animation: Mike Spicer
Animation / compositing: Dave Desjardins
Music: Randy Knott

ALL WORK COPYRIGHT © MIKE SPICER