This design for the Abbey langer's Food Crusade is an evolution of Abbey's attitude toward fad diets and stylistic design of classic punk rock posters. Newspaper print photography, cut out paper elements and aggressive earth toned colours give us the attitude needed to explore the themes throughout Abbey's show. The tone of the treatment is loud, punchy and tactile. It gives the Food Crusade an updated look that expresses a sense of attitude and urgency.
STYLEFRAMES
Abbey_FoodCrusade
SHOW TITLES
Broadcaster: Loblaws
Client: HeydSaffer
Producer: Daniel J. Kelly
Creative Director: Paul Constantakis
Art Director/Lead Design: Mike Spicer
3D Modelling/Animation: Dave Desjardins
2D Animation, Compositing: Dave Desjardins