This design for the Global brand refresh is an evolution of the brand. Dynamic glossy 3D elements and rich inviting tones transcend throughout the Entertainment and News treatments, positioning Global as a progressive and large leading network. The tone of the treatment is stylish, innovative and creative. It gives the Global brand an updated look that expresses a sense of sophistication and elegance.

STYLEFRAMES

MOOD BOARD

Broadcaster: Global

Client: Loopmedia Inc.
Producer: Jan King

Creative Directors: Dave Desjardins, Mike Spicer
Design: Mike Spicer, Dave Desjardins
3D Modelling/Animation: Mike Spicer
2D Animation, Compositing: Mike Spicer