REDEMPTION INC. - CBC
Client: Proper Television | CBC/Radio-Canada
Produced by: Loopmedia Inc.
Creative Director: Mike Spicer, Dave Desjardins
Design: Mike Spicer
3D modelling/animation: Dave Desjardins, Mike Spicer
Animation, compositing: Dave Desjardins, Mike Spicer
Delving into 1950s movie titles for inspiration, the work of Saul Bass was the key influence for this broadcast package. Askew shapes, minimalist colour palette and a modern 3d treatment, creates a continuous transition theme that threads itself from one idea to the next, taking the viewer on a multi-perspective joyride through the entire spot.