The design process derived from the new wave styles of the 80s era and MTV music videos for inspiration. The integrated process was an opportunity to apply 80s inspired design with technical know-how. The retro vibe conveys the integrity of the DIY programming and expresses a righteous approach to the network's branding.
THAT'S SO 80'S - DIY NETWORK
Client: DIY Network
Produced by: Loopmedia Inc.
Creative Director: Mike Spicer, Dave Desjardins
Design: Mike Spicer, Dave Desjardins
3D logo, modelling, animation: Dave Desjardins
Compositing: Dave Desjardins