CANADA POST - SMARTMAIL MARKETING

STYLEFRAMES

MOOD BOARD

A more intelligent approach to direct mail. Inspire more customers to action with a potent mix of physical experience, data and connectivity. The Canada Post Smartmail Marketing™ approach blends these 3 powerful elements, proven to make your marketing mix more relevant and more engaging. Using these 3 key elements we developed an overall theme of animated tech and information living within each scene.

Agency: Publicis

Client: Tantrum Design + VFX
Producer: Victoria Holt


Creative Directors: Dominik Bochenski

Ary Director: Raven Daly
Design: Mike Spicer
3D Modelling/Animation: Mike Spicer
2D Animation, Compositing: Dominik Bochenski, Mike Spicer

ALL WORK COPYRIGHT © MIKE SPICER