FORD - BLACK FRIDAY EVENT

Ford's Black Friday Sale is Redefining Savings and stands to be the best sales event of the year. During this years campaign the creative team wanted to turn the look up a notch, so they went with the college/party life inspired Black Light style. With the combination of a lively colour palette, and an exhilrating black light footage treatment, the bold neon text accelerates off the screen and pulses your instincts to see more of the Black Friday Event.

STYLEFRAMES

Agency: Blue Hive

Client: Tantrum Design + VFX
Producer: Victoria Holt


Creative Directors: Dominik Bochenski
Design: Dominik Bochenski, Scott McNeill, Mike Spicer
3D Modelling/Animation: Dominik Bochenski, Scott McNeill,
2D Animation, Compositing: Dominik Bochenski, Scott McNeill, Mike Spicer, Mike MacInnis, Dan Ciancone, Nathan Rose

ALL WORK COPYRIGHT © MIKE SPICER