Cineplex serves over 29 billion kernels of popcorn every year so it was only natural that we celebrated National Popcorn Day with a POP! On the big day, Cineplex hit the streets of Toronto to hand out free bags of the fluffy, golden goodness from our custom-clad food truck.  Our in-house team developed the creative from the ground up, including the truck’s retro-looking wrap, and delivered a social campaign to get people’s mouths watering. The result? Popcorn lovers were surprised and delighted, with close to 2000 bags given out at our stops across the city.