The stylistic design for the TSC Holiday 2020 campaign is an evolution of the 2018 campaign, which has a concept of the joy of holiday gift giving literally wrapped up inside a giant TSC giftbox. Holiday inspired photography, flowing glitter and a bold and spirited palette for the season displays the various high end items for sale at TSC. The tone of the treatment is joyous, bold and heart-warming. It gives the TSC Holiday 2020 campaign an updated look that expresses a sense of style and joy.
Broadcaster: Rogers Media
Creative Director: Douglas Johnson
Art Director: Elaine Gao
3D Modelling/Animation: Dave Desjardins
2D Animation, Compositing: Mike Spicer