LEAFS TV - ON AIR REBRAND
For the Maple Leafs Centennial Season, MLSE reached out for a rebrand of Leafs TV. Inspired by the refresh of the Leafs jersey’s, we started breaking down the artwork of the badge and even studying the stitching. Once we broke down all of the key elements, we compiled everything together into a linear based animation featuring everything from hockey drills to the exquisite intricacy of the Maple Leafs logo.
Creative Director: Mike Spicer
Design: Mike Spicer
Animation, Compositing: Rob Aitken, Andre Edwards- Rodrique