CINEPLEX  - PRE-SHOW REBRAND

STYLEFRAMES

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Client: Cineplex

Logo Intro/Extro/Title sequences:

Designer: David Desjardins, John Militar

3D modelling/animation/rendering: David Desjardins

2D animation/compositing: David Desjardins, Jason Tenant

Creative Director: Matt Coyle 

Design Director: Mike Lucas

Art Director: Mike Spicer

The amazing team at Cineplex gave the In-House Creative Services team the opportunity to develop the content rebrand of the in-theatre Pre-show. Allowing the team to concentrate on developing "The Grand Frame", a key design element that creates the window into a world of movies and beyond. It is the visual thread that unifies our brand and content for every touchpoint including print, digital, social, and the big screen.

Scene through the lens of triangular glass reflections, the audience is introduced to a fresh new look with a grand design.

ALL WORK COPYRIGHT © MIKE SPICER