CINEPLEX - PRE-SHOW REBRAND
Logo Intro/Extro/Title sequences:
Designer: David Desjardins, John Militar
3D modelling/animation/rendering: David Desjardins
2D animation/compositing: David Desjardins, Jason Tenant
Creative Director: Matt Coyle
Design Director: Mike Lucas
Art Director: Mike Spicer
The amazing team at Cineplex gave the In-House Creative Services team the opportunity to develop the content rebrand of the in-theatre Pre-show. Allowing the team to concentrate on developing "The Grand Frame", a key design element that creates the window into a world of movies and beyond. It is the visual thread that unifies our brand and content for every touchpoint including print, digital, social, and the big screen.
Scene through the lens of triangular glass reflections, the audience is introduced to a fresh new look with a grand design.